Body Poetic | Branding

Founded by Meg Shuba, Body Poetic is an Accredited Yoga Academy for 200 and 300 hour teacher trainings. The program prides itself on being absolutely one-of-a-kind: rooted in honoring tradition, while also teaching Meg's self-curated methodology.

I've continually worked with Meg over the last few years, so our creative collaboration- and what is produced by it- is an ongoing endeavor. The branding is meant to reflect the core elements of Meg's teaching style: spice, whimsy, nuance, and emotion. Inspired by block printing and lithography, I wanted to create branding that was hand-drawn, embraced the nuances of imperfection, felt reflective of the divine feminine, and would look lovely on merchandise.